John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan. Sun Art Works, the new site of Sun Communications and John Haskin, Illustration. John Haskin Illustrator, Brochure production, graphic artist in the Detroit and Ann Arbor Michigan area.

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About John Haskin, Michigan Artist
John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.
  
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John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.
I don't sell ad specialties. The reason I am including a section on this subject is to talk about the value of illustration in this arena. The cost of ad specialites is relevant to the size of a company. 100 coffee cups at $9 earch or 1,000 cups at $3 each will add up fast. Advertising specialites is a billion dollar industry. I feel more than half of that is a waste of time and money. The lack of thought that goes into some of this stuff is amazing. The tag "Trash and Trinkets" is well deserved.
If you are about to have your logo silk screened or baked onto a give-away item, think about this. Money spent on a designer is a good investment. Money spent on an illustration of the finished product is an even better investment. As you can see by the examples here, clients get a first hand look at what the finished product should look like. Ask your salesman to show this to the printer and make sure he can deliver what you want.
It is against the nature of an ad spec salesman to go through these steps. An ad specialty item has a hundred percent markup at the git go, with a multitude of other charges that pop up. They usually promise their customers that art charges won't be much more than $35 or $40. An illustration is out of the question.
In the example shown below, Merican Industries found an ink pen they liked and decided to have their two color logo imprinted on the side. The illustration shows the blue in thelogo wouldn't show on a black background. They went with a silver imprint and it looks great. It cost an extra seventy five to find out.
John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.
John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.
This mug has a mottled gray finish. We found a third color white really made a great improvement. Yes, it would have worked without the additional color. Just not very well.
© J.R. Haskin

  John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.  
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734-424-2000   Dexter, MI
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