This brochure is interesting. It's a full color two sides, pocket folder. I did eight product inserts to go with the folder. I was first approached about producing sales literature for BAM, by one of the three partners. He is the M and the salesman for BAM. I thought what a great name. It was the initials of their first names. Turns out they didn't really like the name and planned on changing it. I had to talk them into keeping it. I said to them, "You want a brochure, BAM, you got it." It's so simple, yet some people just don't get it. BAM they're stupid. Then BAM, they got it. Whew! Smiles all around. It was like their morphine drip kicked in.

I like this piece because of the contrast between the hard metal and the soft material. The background is a denim shirt stretched tight over a piece of Gator board and then scanned. I was surprised at what an imperfect world embroidery is. Embroidery is best viewed from at least an arms length away. The embroidery in the brochure had to be digitally retouched.

I set the insert up for versatility and continuity. Since many companies carry the same garments it was important to give BAM a distinct identity. The photography was provided by the individual garment companies. The font I used for BAM is called Bedrock. That is so cool, Bedrock, BAM-BAM. I dedicate this brochure to Barney and Betty Rubble and the whole town of Bedrock. I used a font called OCR-A for the sub titles. That gave the feel of high tech. I think the two fonts go well together.

Unfortunately BAM didn't make muster during our last economic downturn. They didn't pay their bills. So BAM filed chapter 11 in Bankruptcy Court. M left to go work in the quarry with Fred. It just left BA, and that just didn't sound right. It was like BAM they were here, and then BAM they were gone!

Corel Draw®