This brochure is interesting. It's
a full color two sides, pocket folder. I did eight product
inserts to go with the folder. I was first approached about
producing sales literature for BAM, by one of the three partners.
He is the M and the salesman for BAM. I thought what a great
name. It was the initials of their first names. Turns out they
didn't really like the name and planned on changing it. I had
to talk them into keeping it. I said to them, "You want
a brochure, BAM, you got it." It's so simple, yet some
people just don't get it. BAM they're stupid. Then BAM, they
got it. Whew! Smiles all around. It was like their morphine
drip kicked in.
I like this piece because of the contrast between the
hard metal and the soft material. The background is a denim
shirt stretched tight over a piece of Gator board and then
scanned. I was surprised at what an imperfect world embroidery
is. Embroidery is best viewed from at least an arms length
away. The embroidery in the brochure had to be digitally
I set the insert up for versatility and continuity. Since
many companies carry the same garments it was important
to give BAM a distinct identity. The photography was provided
by the individual garment companies. The font I used for
BAM is called Bedrock. That is so cool, Bedrock, BAM-BAM.
I dedicate this brochure to Barney and Betty Rubble and
the whole town of Bedrock. I used a font called OCR-A for
the sub titles. That gave the feel of high tech. I think
the two fonts go well together.
Unfortunately BAM didn't make muster during our last economic
downturn. They didn't pay their bills. So BAM filed chapter
11 in Bankruptcy Court. M left to go work in the quarry
with Fred. It just left BA, and that just didn't sound
right. It was like BAM they were here, and then BAM they