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In 1974 I decided I could make a living working
as a freelance artist. Someone suggested I start a business and name it.
I envisioned a studio occupying a whole floor in a downtown skyscraper.
It was to be a pastiche of artist from all walks of life. An exclusive
club so to say, creating anything under the sun. Ahhh, Sun Art Works. The
name stuck. I tried a few different things for a logo and lettering. They
all sucked. The above script was done with a 1/4" square brush and
India Ink on medium textured watercolor paper. I went through reams of
paper trying to get it just right. I touched it up with pen and ink. It
has remained unchanged every since.
Grumbacher No.7®
Pelikan Black Drawing Ink®
Copyright © 1975 J. R. Haskin |
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I partnered up with some people in the late
90's and formed a small advertising agency. Sun Communications. We figured
we could do pretty good with the right mix of talent. We didn't make it.
I thought the logo looked pretty good. It made us look like more than we
really were. It was very versatile. I think our people in New York and
L.A. would have loved it. I will never Know. Below are a few of the ways
we used it. |
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| I have listed Jay Asquini next simply because
he is one my oldest and best friends in the business. Jay is a photographer
and writer. Although Jay is an excellent photographer, I first met him
as a writer. That is what influenced his logo. The font is American Typewriter.
Here it is made to look like the metal letters on the ball of the coveted
IBM Selectric Typewriter. Jay was never big on logos, he let his work do
the talking. |
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| Aurora Yacht Charters was hand lettered in
the early eighties, prior to computers. |
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| With a name like Hog Head Brand, what else
could you do. Cartoons are fun. |
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