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| In the mid eighties a number of illustrators
produced logo's and lettering with the chrome look. I admired their work
and always looked for an opportunity to produce a chrome look logo. When
Sure Alloy Steel called for a logo design it didn't take much to sell them
on the chrome look. I wanted a lettering design the would hold up over
time. That was tough. The chrome was easy. Below are some examples of logos
that have been sold to people after seeing the SAS chrome look logo. |
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| The above logos were created pre-computer age.
That means they were drawn with "rapideograph pen","triangle
and T-square" and a "French Curve" on a drafting table.
The toning was done with letraset rub-on transfer toning sheets. Usually,
a simple no-tone version had to be kept on hand for most printing jobs.
Below is an airbrush version of the SAS logo. |
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| Flat Rock Metal is also airbrushed. The early
days. |
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| Adaptive Technologies rendered on the computer
using Corel Draw. |
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| The Moeller logo already existed. I rendered
their logo digitally for a brochure I produced for them. They manufacture
tooling. They wanted a realistic metal look. Later a reflection of sparks
was added to make it work with a photograph. |
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