According to Statista’s forecast data, from 2017 to 2022, the average annual compound growth rate of China’s smart home market is about 45.3%. The market size is expected to reach 162.7 billion yuan in 2022, and the market penetration rate will rise to 21.2%.

In the face of this blue ocean market that is about to open, whether it is traditional home appliance manufacturers, Internet manufacturers, hardware manufacturers, startups, and even established industrial manufacturers are wondering how to get a share of the pie.

From September 3 to 5, the Shanghai International Smart Home Exhibition (SSHT) was held at the Shanghai New International Expo Center. Leifeng.com was also invited to attend and had in-depth exchanges with major manufacturers. Analysis of a new trend.

Scenario refinement, market demand forces the solution segmentation

At this smart home exhibition, Leifeng.com visited the booth of Hisense. As a white appliance manufacturer, its smart home product line is relatively complete. Based on its own system, its intelligent system The solution is further divided into four application scenarios, namely smart hotel, smart apartment, smart real estate and smart villa.

"Because we ourselves are smart homes, our smart homes are not only solutions, I also want to make some home appliances." According to the staff,

• The Smart Hotel was launched this year by Hisense, and six or seven hotels have already been launched. The system uses KNX room controller as the control center, combined with supporting products to provide the hotel with an integrated intelligent solution, and to drive the hotel's efficient management with intelligence;
• Smart apartments are for tenants, and the management uses newly built houses. When the project is launched, it is sold directly to the C-end customer/manager, and at the same time, it brings some automated upgrade experience to the end user;
• The smart real estate area is mainly for the entire building for real estate. Each room has standard equipment, but the specific situation is still based on the real estate developer’s own needs, such as what functions are needed, and which products are equipped for him, and finally formed this plan
• Smart villas mainly use wired systems, and their functional systems, including music, video intercom, security interaction, etc., are wireless, but it has different forms and functions. The richness of the wired system is stronger, the form of expression is more, more flexible, but its cost is higher.

From the above, we can know that Hisense's smart hotel was just launched this year, and there is a company that is engaged in smart hotel that has been discussed more in the past two days, and that is BroadLink. On September 3, Bolian and seven brand manufacturers, Xiaodu Speaker, Mengguang Information, Huanlv Technology, Zhisujia, Sunlight Lighting, and Liby Group, formed a smart hotel strategic alliance to empower the traditional hotel industry.

After understanding the basic situation at Hisense's booth, the reporter went to the booth of Bolian. It is understood that Bolian's smart hotel integrates the functions of four major sections, namely PMS, self-service kiosk, smart guest room and smart guest needs, while Bolian mainly performs the latter two functions.

The basic situation of the solution of the system, for example, when the guest arrives at the front desk, the ID card is put on the self-service kiosk for face comparison, and check-in can be confirmed.

Leifeng.com learned that if you have booked a room on Ctrip, you only need to put your ID card on it, and it can recognize that the guest has booked a room in this hotel, and then choose to print the room bill, and then the public security system will confirm whether it is the person. Check in, perform face recognition comparison, etc.; after that, a room card will be given to the guest, and a QR code will be generated. As long as you use your mobile phone to directly scan the code through Alipay or applet, you can get the door opening permission and scene linkage. control.

In addition to Hisense and Bolian who are doing smart hotels, reporters also found in the exhibition hall that HDL is also doing smart hotels. Why do so many companies do smart hotels?

Leifeng.com asked HDL's staff for verification, and the other party explained that it was the customer's demand. First of all, HDL is used as an intelligent building control system. In fact, there is not much difference between an intelligent hotel and an intelligent building. The difference lies in the unique things of the hotel.

It is easy for us to develop an additional device or product on the basis of the intelligent building system to meet the needs of the hotel, or to meet the needs of our customers, so we are market-oriented.

The market still needs education, offline experience stores are blooming everywhere

As the domestic lightweight whole-house smart home solution provider ThinkHome, Leifeng.com learned that because the functions involved in whole-house intelligence are more comprehensive and detailed, ThinkHome mainly provides control terminals based on its own situation, such as lighting, curtain solutions, etc. It is not provided, but just controls these things.

It is possible that this person likes this brand and that person likes that brand. If I make some terminal products, maybe my selectivity will be small, but if I only do control, front-end things, I can let the customers choose and let them choose. .

At present, my country's smart home market channels are mainly sold through real estate developers and system integrators. To B's sales account for 80%, while To C is only about 20%. Among them, a large part of the reason is due to the insufficient knowledge and personal experience of smart home by C-end consumers.

Prior to this, the smart home company Lumi Lianchuang established the "Aqara Lumi Smart Home 4S Experience Store" to provide users with a series of services such as product installation and after-sales feedback. At present, Lumi Lianchuang has more than 300 such 4S experience stores across the country. By the end of 2020, Lumi Lianchuang plans to build 1,000 stores, achieving 100% coverage of prefecture-level cities in China and 90% coverage of county-level cities.

According to the survey of exhibitors at this exhibition, a considerable number of smart home manufacturers, especially whole-house smart manufacturers, are considering or have begun to deploy offline experience stores.

In terms of smart speakers, Leifeng.com learned that Tmall Elf, Xiaoai, Rocky, etc. have been tried more, and although Xiaodu has reached the first domestic shipment rate in Q1 and Q2 in 2019, it is a rising star after all. The time is short, and the penetration in the smart home industry needs work. And as Xiaodu's shipments continue to rise, more people should be exposed to it.

Established industrial manufacturers cross the border into the game

When it comes to Schneider, many people will think of their achievements in energy efficiency management and automation control. As a Fortune 500 company, Schneider has been famous for many years. In this smart home exhibition, Schneider made its debut as a smart home company.

Leifeng.com learned that the smart home products brought by Schneider are mainly smart door locks and AvatarON wireless smart home products. The connection technology is mainly based on ZigBee3.0. Its smart home R&D team is located in Shenzhen, with a scale of about 160 people.